Goodbye to Geek Chic: Why Aviators are the Biggest Eyewear Trend for 2017
When it comes to fashion and trends, one of the most recognizable sights of the last few years has been the so-called ‘hipster’ look – a style that has permeated popular culture to the point where it’s become the butt of numerous jokes and a much-maligned cultural stereotype. Although the trend is well encapsulated by many fashion trends and cultural phenomenon (man-buns and craft beer immediately spring to mind), there are few accessories that bring this trend to mine quite like chunky, oversized glasses made of acetate, and often in a black or tortoiseshell colour.
According to the New York Times however, this trend is very much on the wane, and aviator-shaped glasses are the frame of choice for the 2017 spring and summer seasons.
Made popular by the Ray Ban sunglasses released after the second World War, aviators have long been a go-to choice for celebrities and fashionistas alike, but their popularity has dipped in recent years.
Many distributors and retailers are confirming the increase in popularity of the aviator style this season, with UK eyewear specialist Vision Express stating a 40% increase in the sales of aviators, and Italian eyewear giant Luxottica have specifically mentioned a noticeable increase in the iconic frame style.
The most popular styles of aviator among high street shoppers appears to be slender and ‘pared back’, according to Tom Broughton, founder of Cubitts. He references the Balenciaga AW17 catwalk as a particularly pertinent collection, featuring oversized yet slender, lightweight aviators.Get the best of your favorite eyewear at Shoppers Stop.
Whether aviators will completely overtake the chunky ‘geek’ glasses we’ve become so familiar with is arguable, with Broughton noting that heavy frames still retain an appeal with consumers. But either way there is a growing interest in thinner frames and wire-frame shapes, and there’s no doubt that lightweight, thin-rimmed aviators in gold or silver will be one of the biggest trends in the eyewear industry for 2017.